IN: MICS at Monaco
How do you ensure that your first DJ NRJ awards at the Monaco International Clubbing Show (MICS) gets some extra attention? Simple, you pull open a can of Russian models, throws two paratroopers from 900 meters out of a helicopter and nominate only international names. And it worked! There was lots of press during the opening of the Grimaldi Forum in Monaco.
Awards for the Dutch
Tonight the awards for best DJ will be given away and probably some Dutch DJ’s will win.
For the Best International DJ Award are Tiësto, Afrojack (also known for dating Paris Hilton in the past) and Armin van Buuren nominated. The other nominees are the Swedish Azwell and AVICII, Canadian Deadmeu5 and Red Foo of LMFAO.
Newcomers
For International Breakthrough Act of the year the Dutch will certainly drag a prize home. No less than four Dutch are nominated: Nicky Romero, Hardwell, Laidback Luke and Chuckie.
Of course one of them will win, because opponents are Dubsteb (vomit) dj Skrillex, the Austrians Global Deejays (Go skiing) and the Australian sisters Nervo, which of course never heard of anyone on this side of the world.
What is the purpose of the MICS is not entirely clear, it seems primarily a party for and by DJs. This week Martin Solveig, Bob Sinclair, Pharrel Williams and Hardwell will give away shows in the most luxurious clubs in Monaco.
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